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Ready Set Drop

Ready Set Drop

Hydration for a World in Need

Hydration for a World in Need

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Around the world, countless lives are lost each year due to water crisis. Ready Set Drop is a fund raising and awareness campaign for these emergencies. Our solution is the HydroPack™. It’s a product that provides communities in need with immediate hydration in the aftermath of a disaster. It’s an efficient, cost-effective and short term solution for people without clean water.

 

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The HydroPack is a single-use emergency water filter that delivers 500 milliliters of hydration from virtually any water source. When a HydroPack is dropped in a polluted source, water is filtered as it is drawn through the membrane overnight by osmosis, mixing with electrolytes and nutrient-rich powders to create a safe, flavored and life-saving drink.

The HydroPack
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Technology Meets Design

The HydroPack uses a unique cellulose membrane that provides the highest degree of filtration possible. This paper-thin barrier – developed by HTI and made from Eastman’s cellulose acetate – blocks dirt, bacteria, viruses and other contaminants with a success rate that exceeds EPA standards for water purification. Once water is drawn in, the HydroPack’s protective membrane eliminates the possibility of recontamination. The nutrient powder inside produces an osmotic pressure that naturally draws water in through the membrane. HTI’s filtration process is known as forward osmosis and is identical to the process plants use to pull water into their roots. Eastman and HTI have collaborated in bringing together a brilliant technology and a thoughtful design to create the safest and most reliable mobile water filtration system available.

Reaching A World In Need

With an effective technology in order, HTI and Eastman sought the help of the design community in refining the idea for a more impactful end product. Modern Edge of Portland worked directly with communities in need to provide ethnographic research that would help identify communications problems and solutions. RKS Design took these ideas and helped shape an integrated approach between technology, design and implementation. Together, these collaborators have come up with a solution that is truly innovative in response to one of the most difficult challenges in any disaster relief effort – providing safe drink for people in need.


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Ready Set Drop is the digital media campaign raising funds to acquire and distribute the HydroPack as a global tool for disaster recovery. HydroPacks transform any bad water into clean and nutritious hydration, saving lives and strengthening communities in water crisis situations.

Disasters are a constant threat against community water sources throughout the world. By putting an effective, short-term solution in place, Ready Set Drop will be prepared to respond to water crises around the globe and provide hydration for a world in need.


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Natural disasters can happen anywhere with little or no warning. When they do, they threaten community water sources and jeopardize community health by destroying vital pipelines or existing sanitation systems, allowing the introduction of contaminants into the drinking supply. As a result, disaster-struck communities often become victims to the spread of waterborne disease and geographic displacement.

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Humans can only live for a few days without hydration. In fact, many deaths occur in the aftermath of a disaster rather than during the initial incident, leaving disaster-struck communities without potable water to face a slow and troublesome recovery.

The early stages after a disaster are the most critical. Communities with access to immediate hydration solutions at the onset of a disaster are better able to rebuild, recover and move forward. Too often, this leads to reliance on air-shipped bottled water as the primary response strategy in a disaster relief situation.

Although bottled water is thought of to be reliable and safe, it’s also costly to transport and often difficult to deliver. In addition, bottled water produces excessive waste. In the wake of Hurricane Katrina and the tsunami in Southeast Asia, millions of bottles were distributed to disaster zones leaving behind considerable and unnecessary waste. We’re ready for an innovative alternative and the HydroPack offers this opportunity.


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Ready Set Drop is co-directed by Design Forum PDX, Eastman Chemical and HTI. This partnership is an example of how a successful collaboration between designers and manufacturers leads to an important social cause and solution. This joint effort includes a critical relationship with International Relief and Development and represents a shared primary interest in community well-being. The result is efficiency, simplicity and healthy recovery, offered in times of confusion and disruption.

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International Relief and Development (IRD) is a nonprofit, nongovernmental organization responsible for implementing relief, stability, and development programs worldwide. IRD’s mission is to reduce the suffering of the world’s most vulnerable groups and provide the tools and resources needed to increase their self-sufficiency. Specializing in meeting the needs of communities emerging from conflict or natural disaster, IRD partners with donors, local organizations, and many others to deliver sustainable services in agriculture, governance, health, and infrastructure.

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Design Forum PDX is a Portland, Oregon-based resource organization that celebrates design. The nonprofit supports creativity at every stage from inspiration to final product. By identifying creative opportunities and providing new tools for the design community, Design Forum PDX embodies a pervasive drive to discover, collaborate and exchange ideas.


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Hydration Technology Innovations (HTI) is the developer of the most advanced form of water and wastewater filtration membrane technology in the world. HTI has more than twenty years experience in research and development of advanced separation membrane manufacturing, and water filtration and recycling. HTI is the global leader and pioneer in the manufacture of commercial Forward Osmosis membrane material, and a global leader in membrane filtration wastewater treatment systems integration and installation.


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Eastman Chemical is a global specialty chemicals company that produces a broad range of advanced materials, additives and functional products, specialty chemicals and fibers that are found in products people use every day. As a world leader in the diverse markets it serves, Eastman is focused on delivering innovative and technology-based solutions while maintaining its commitment to safety and sustainability.


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Modern Edge is a nationally recognized strategic design consultancy that integrates leading edge thinking from product design, consumer research and brand development to transform consumer insights into market value.


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RKS is a strategic design consultancy delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool advancing client’s ability to focus on people’s needs and aspirations while creating sustainable business results and benefits to society. Working domestically and globally and having won over 140 major design awards, RKS credits Maslow and Campbell’s work as the foundation for its systematic and pragmatic set of frameworks, setting the stage for the creation of experiences that motivate and reward audiences.

 

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Ready Set Drop © 2013. All Rights Reserved.
Ready Set Drop

Created by Design Forum PDX.